October 23, 2018

Telling the positive story of modern ag

Topic: Education

October 23, 2018: NDFB and On Your Table are telling the good news of modern agriculture through The Success Files with Rob Lowe.

Download the NDFB and OYT share ag's good news on television mp3

Read the transcript:

Food fears live in people’s minds, and is a reality to them. However, the misinformation which has guided them to have that fear is of great concern to farmers and ranchers and us at NDFB.

We have the great opportunity to have members of the NDFB in our state share factual information with Rob Lowe from the Success Files, which will be airing a five-minute segment over the next year on the Public Broadcasting system and reach upwards of 60 million households.

I say that because it’s extremely important that we in agriculture are the ones providing the information, because as farmers and ranchers we have the same concerns as the consumer. We want to know that our food is safe. We want to know that the way our food is grown is proper – and we know that, because it’s the same food that we consume for our families.

So why wouldn’t you want the information to come from those that grow it and give you the explanation of the reasons for the need the technology, the reasons for the applications of that technology and therefore the healthy food outcomes of using modern farming practices.

Along with this five-minute video, NDFB will also be airing a commercial which will be running over the next week and a half – until October 31st – on CNN, CNBC and MSNBC and the Fox networks. We have the opportunity to have this air approximately 50 times in the next nine or ten days, that’s going to direct people to our site, which is ndfb.org.

If you are interested in seeing the five minute video or seeing the commercial, and if you want more information of why farmers and ranchers do the things on the farm which they do to produce food, ask and we’ll get the answer, or the answer may exist On Your Table website, which we have created as an enhancement to our ndfb.org to put those food fears to rest.